Tips for personal twitter profiles

1) Follow the right people. - a) Those with a klout b) those who make sense

2) Interact with them

3) hlp those looking for support - asking for RT's

4) Humanize ur tweets.

5) Be - Frank - Precise - Interactive

Digial India - 2011 Titbits

http://www.alootechie.com/?q=content/digital-media-moving-2010-2011-an-indian-perspective-vishal-jacob

http://www.dynamiclogic.com/na/pressroom/releases/?id=802

http://www.fireflymb.com/en/Default/WhoWeAre.aspx#sp:/en/Extra/WhatsNew/Social_Media_Study/2010/default.aspx

http://apps.facebook.com/powerbrands/tr/fb/bm/?ref=ts

http://www.afaqs.com/news/story.html?sid=29487_Flashback+2010:+Digital+trends+decoded+%28Part+1%29

http://adage.com/digital/article?article_id=148227

http://www.wpp.com/wpp/press/press/default.htm?guid={9d05db4f-10cc-4c57-abb9-1da2d18fea40}

http://www.jwtintelligence.com/

http://googleblog.blogspot.com/2010/09/what-does-future-of-display-advertising.html

The Digital Delight

Digital as a medium is here to grow…All Announce … But how?

Digital advertising continues to remain the last mention in a brand manager’s proposal. The client’s would say that the ROI is missing and the time would come…

There is something…something about the medium that is buried…

The medium is bought and sold on grounds on tractability. CPC, CPL deals. Nevertheless, The true USP of the medium is interactivity.

One catch is non-intrusive penetration into the mind-space of the users. Of course there may be multiple ways ahead. Some that promise the vision are :

1. Branded applications / offerings that transfigure user experience on the Digital medium. These offerings use the capability of the medium to demonstrate a generous offering by the brand.

2. Virals – With the advent of social media. Users have a status defined by their connectivity online. After the initial jazz of profiling / befriending updates – All one does is share interesting stuff. Give him good feed - maybe branded - Its bound to flow in the medium

Let’s take examples:

An innovative conceptual websites – Using the best of technology for enhanced user experience:

1. Toyota : http://www.hybridsynergydrive.com/

2. Ford : http://www.fordvehicles.com/2010taurus/

Virals:

1. Lenovo amazing bees : http://www.youtube.com/watch?v=utGEKt2Cp9w

2. Master of Business Card Throwing : http://www.youtube.com/watch?v=FVq0HdiM-Ok


Applications:

1. Tesco’s beer finder - capable of recognizing and detailing any wine in the retailer’s database from a photo of the bottle. : http://itunes.apple.com/gb/app/tesco-wine-finder/id345099862?mt=8

2. http://www.mediclim.com/ is a free service in the US and UK for people suffering from arthritis, asthma and cardiovascular disease. On days with weather conditions that are expected to trigger health problems, subscribers receive an email, or an alert through MediClim's facebook application, with notification of the conditions and their possible impact.

Symmetry vs Complementarity

Nature on one hand, offers symmetry  to everything & on the other, has a complimentary partner for all.

A male has a female, a positron can be thought of as a mirror image of an electron; Maxwell says electricity and magnetism are actually two complementary aspects of a force, called electromagnetism...
 AND
We've got two hands, lungs, kidneys & females and males have paired gonads. Even our brain has two hemispheres. Evolution favors symmetry...
 Some beetles, snakes, some snakes are born with an imbalance rare in nature - they either have one testicle, lung or ovary - But there is a reason along the evolution path....

btw, where is the Unicorn?

Now which of these dominate is the point for future...

Web goodies

http://www.franchisebusiness.in/

seems good

http://teuxdeux.com/

good web software

five-incredibly-entertaining-niche-social-networks

http://www.fastcompany.com/blog/lynne-d-johnson/digital-media-diva/five-incredibly-entertaining-niche-social-networks

Drive Inspiration

http://zenhabits.net/2009/04/30-incredible-places-to-turn-when-you-need-inspiration/

the fun theory

http://www.rolighetsteorin.se/en/

Top 10 brands

http://business.rediff.com/slide-show/2009/sep/10/slide-show-1-worlds-top-10-brands.htm

Visual Thinking

http://www.slideshare.net/themoleskin/visual-and-creative-thinking?src=embed

flash effect/ games

http://www.ferryhalim.com/orisinal/

Nice concept: don’t click

http://www.stumbleupon.com/s/#2NARjh/www.dontclick.it//

who lost Gandhi?

http://in.news.yahoo.com/242/20091008/1338/twl-india-loses-mahatma-gandhi-s-sa-hous.html

Home page design - usability:

http://www.smashingmagazine.com/2009/09/24/10-useful-usability-findings-and-guidelines/

http://usableworld.com.au/2009/03/16/you-look-where-they-look/

Display Ads on the Internet - future???...

Does the web banner advertisements work?
A recent survey by Juxt cunsult says that 70% of the top marketers were not very satisfied by the performance of display advertisements on the web...
With average CTR 0.2, from the user's perspective - does he actually want any intrusion on his screen??
We click an ad just because of instant appeal or psychology play...or if the targeting has been for the right moment for the right TG
While the latter has delivery precision issues ...the former can easily be achieved - display creative need to evolve to another level with the psychology of the user in note... only then this average CTR has a change to pump.
Eg: Psychology play ads: you'll need to click for the push ups...

I choose...